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Advertising

Retail Advertising System - Become Much More Productive, Efficient and Effective

As part of the advertising team you perform the most time-intensive and resource-intensive work when it comes to producing the promotions planned and created by the merchandising and marketing teams.

Universal Ad`s On Demand Promotions Suite is a retail advertising system that was designed from the ground up to help graphic designers and other advertising team members be more productive and efficient. By automating many of their manual tasks, the system allows you to create many more promotions in the same production cycle so you can focus on creating effective design. For example, immediate repurposing capabilities that automate the reuse of ads for other media channels.

Retail Advertising System Benefits

  • Minimize the time and resources it takes you to create and publish promotional materials by automating the page building process.
  • Retain complete creative freedom in the hands of the graphic designers who can create as many design patterns as they need without getting tied down to a specific page or ad model.
  • Eliminate errors and redundant time-consuming manual tasks by automatically updating components such as content, prices, and images based on changes in the repository.
  • Quickly and easily create as many versions of a specific promotional vehicle as you need by streamlining the production process.
  • Minimize the time and effort it takes you to re-create items across media channels by automating the ad repurposing process (for example, reusing an insert ad on the web site).
  • Significantly reduce the advertising cost per page and per ad due to the decreased time and resources required to produce promotional materials.
  • Leverage existing product content and digital assets archives by properly categorizing, indexing and using them.

Retail Advertising Systems - Additional Information

For more information you can read our FourSteps on the Road to Successful Retail Promotions white paper, review the benefits of using Retail Promotions Software or Contact Us via phone or email.