Marketing
Cross-Media Marketing Solutions - Gain New Customers, Stay Ahead of the Competition
As a marketer, your department holds overall responsibility for customer communications – how to gain new customers, retain existing ones, build customer loyalty, drive store traffic, and stay ahead of the competition.
Universal Ad`s On Demand Promotions Suite is a retail marketing system that is focused on helping you achieve these goals through process efficiencies, improvements in flexibility, and the associated cost and resource savings.
Cross-Media Marketing Benefits
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Reduce the time it takes you to get promotions out to your customers by more than 50% through automating and streamlining the planning, collaboration and creation processes.
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Immediately respond to your competitors` promotional campaigns, new market demands, external situations, and operational requirements such as perishable inventory levels.
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Automatically repurpose ads in order to cut the time it takes you to publish your targeted promotions across a wide range of channels and ad versions – create once, use many times.
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Increase your ability to use versioning, localization and personalization across different media channels without requiring additional resources.
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Produce more promotions in the same cycle, using the same number of people, as well as reducing your overall cost per promotion.
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Simplify the process of controlling all your ad elements including pricing, images, copy and product info by providing a centralized source for managing all digital assets.
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Use Cross Media Marketing methodology to eliminate errors and minimize the risk of last minute delays/changes through unified control over the promotional process.
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Integrate with other retail software systems in order, for example, to synchronize the ad information with the data that the store cashiers and displays are using.
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Ensure that the integrity of the corporate identity, marketing messages, branding, and ad data is maintained so that they remain consistent and synchronized, independent of the channel.
Cross-Media Marketing - Additional Information
For more information you can read our FourSteps on the Road to Successful Retail
Promotions white paper, review the benefits of using Retail Promotions
Software or Contact Us via phone or email.