Financial Benefits
Top-line and bottom-line results are as important as ever in the retail space and Universal Ad`s On Demand Promotions suite provides a cost-efficient way to promote these goals. The ODP system offers a short ROI period as it enables retailers to increase sales through more effective promotions and reduce costs through operational efficiencies.
Measurably increase sales through more effective promotions:
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More effective promotions – on demand production means that the right promotions get to the customer at exactly the right time according to market changes and demands.
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Shorter time-to-market – retailers can get their promotions to market much more quickly so that they capture a customer`s mindshare, and additional revenue, for an extra period of time.
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More targeted promotions – improving the ability to target promotions across specific market segments leads to increased foot traffic in stores by relying on the most relevant ads.
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Larger number of promotions – streamlining the process enables the production of a much larger number of promotions in the same cycle and getting in front of many more customers.
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New marketing channels – utilize channels which were previously unused due to the costs and efforts involved in repurposing promotions or creating completely new ads.
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More precise promotional pricing – integrating with other enterprise systems and getting prices updated just-in-time ensures better margins and an edge over the competition.
Retail Promotions Resources - Additional Information
For more information you can read our Four Steps on the Road to Successful Retail Promotions white paper, review the Retail Advertising Benefits section or Contact Us via phone or email.
• Retail Promotions - Overview
• Retail Promotions - Cross Channel Marketing
• Retail Promotions – Digital Asset Management