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Merchandising

Retail Merchandise Planning -
Collaboration, Efficiency, Profitability


As a merchandiser, you probably spend too much of your time working on promotions- related administrative processes, instead of focusing on the really important aspects of
your job - planning profitable promotions
through sourcing, co-marketing and optimization.

Universal Ad`s On Demand Promotions Suite eliminates the highly iterative processes in place today by streamlining the retail promotion planning, approval and proofing workflow and by making it easy for merchandisers to collaborate with their peers across the retail organization.

Retail Merchandise Planning System Benefits

  • Maximize the efficiency and improve the enterprise-wide collaboration between everyone involved in the promotional planning and production process.
  • Reduce the time you spend on redundant administrative tasks and review cycles with the newly streamlined workflow.
  • Perform square inch analysis and space allocation automatically or manually for upcoming publications based on calculated revenue targets or other internal criteria.
  • Integrate analytical information residing in existing data mining, BI and other software to improve the quality of promotional campaigns and meet inventory, margin and sales goals.
  • Electronically forward and whiteboard promotions using the web-based planning and management tools in order to eliminate the need for iterative paper- and Excel-based work.
  • Improve your ability to make sure you get the right promotions out at the right time by opening all the bottlenecks in promotional processes.
  • Close the feedback loop by fully leveraging external business data to create highly targeted and timely promotions and facilitate measures of promotion efficiency.

 

Retail Merchandise Planning - Additional Information

For more information you can read our FourSteps on the Road to Successful Retail Promotions white paper, review the benefits of using Retail Promotions Software or Contact Us via phone or email.