Planning
Retail Promotions Planning -
Looking Ahead While Maximizing Promotion Effectiveness
Universal Ad`s Promotion Planner application includes a set of web-based retail promotions planning tools that help create highly targeted promotional campaigns based on fully controlled business processes.
The Retail Promotion Planner is a comprehensive application that features:
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Publication planner & calendar – boost efficiency by enabling merchandisers to plan promotional publications across all media types and versions per market segment, ultimately producing a comprehensive planning brief.
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Space allocation – automatically or manually allocate promotions to real estate in upcoming publications, perform square inch analysis, and assign products to pages based on calculated revenue targets or other internal criteria.
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Analytics tools – maximize promotion effectiveness (per product and real estate) based on specific revenue targets, sales information and external analytics data.
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Store tools – enable headquarter and store personnel to immediately respond to specific store inventories, market conditions, and competitive pressures by creating, selecting, customizing and publishing store-specific materials such as inserts, flyers, coupons and shelf ads.
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Ad space tools – manage display versioning for in-store promotion locations, such as end caps, aisle displays, and electronic displays, by assigning each per product family, store department, or specific staff member.
Retail Promotions Planning - Additional Information
For more information read our Four Steps on the Road to Successful Retail Promotions white paper, review the Benefits of Using Retail Promotions Software or Contact Us via phone or email.