Stores
Managing Retail Store Promotions from the Headquarters Down to the Store Level
More and more retailers are realizing the importance of in-store advertising as a distinct medium which allows them to reach the consumer in several different ways in a distinctly branded environment.
Retail Store Promotion Software
Universal Ad has developed its Store Promotion Manager application for independent and small chain retailers, as well as for larger retailers that encourage their stores to coordinate and produce targeted ads. Just like the Promotion Planner and Promotion Studio applications, the Stores module can handle all types of media, whether a simple one-page circular, a multi-page insert, a series of shelf signs, major store signage, or a digital display ad.
The workflow is completely customizable based on the customer`s needs and requirements.
The store`s promotion manager can determine the offers alone or work in coordination with the retailer`s merchandising and marketing staff. Similarly, the extent to which the manager can change the design of any specific ad depends on the retailer`s policy.
Retail Store Promotions - Additional Information
For more information you can read our FourSteps on the Road to Successful Retail Promotions white paper, review the benefits of using Retail Promotions Software or Contact Us via phone or email.