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Overview

Retail Promotions Software for Solving Management Bottlenecks, Production Delays and Limited Use of IT Data

Retailers face significant challenges when it comes to their customer communications and advertising practices. The processes involved in generating these materials are typically error-prone, very resource- and time- intensive, involve high levels of inefficiencies and low levels of IT usage, and create operational bottlenecks that significantly diminish retailers` abilities to create promotional materials.

Solving these problems will enable them to deliver more timely, effective and profitable targeted promotions, at a much lower cost than before. To reach these goals, retailers have to make three operational changes through the use of retail promotions software:

  • Automate many manual processes to speed up the production of promotional materials across a wide range of marketing channels
  • Connect a large number of disparate procedures to streamline the management of promotions across the entire organization
  • Integrate analytical data into their promotions-related activities to make more informed, optimized and leveraged planning decisions

Designed From the Ground Up to Solve the Challenges of Retail Promotions

To help retailers and their service providers, such as ad agencies, wholesalers, and printers, achieve these goals Universal Ad has introduced its On Demand Promotions Suite – a comprehensive retail promotions software system for planning, managing and creating profitable promotional campaigns.
It is the only available enterprise-class solution that enables retailers to become much more efficient and effective by streamlining and automating the entire promotions process.

The company`s breakthrough technology offers a solution to the problems listed above – management bottlenecks, lengthy production times, inconsistency of brand across media types, insufficiently targeted advertising, lack of ability to leverage analytics data – and many more. Additionally, the system`s unique product architecture enables fast and easy integration so that no major changes need to be made to your existing IT environment.

Retail Promotions Software - Additional Information

For more information read our Four Steps on the Road to Successful Retail Promotions white paper, review the benefits of using Retail Promotions software or Contact Us via phone or email.