Channels
Cross-Channel Advertising:
Extend the Reach of Your Promotions
Universal Ad`s Ad Builders are highly innovative automated ad building engines that create advertising for a wide range of different channels, reducing production time by at least 50%.
These patented engines help extend the reach of cross-media promotions in real-time while maintaining full brand and data consistency to eliminate confusion.
Cross-Channel Advertising: Supported Media
Currently, the outputs supported include the following media channels (many more are to be released in the near future):
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PageAd Builder and CatalogAd Builder – the traditional print channel, which includes inserts (FSIs), circulars, flyers and catalogs, is the mainstay of retail advertising. The processes performed using the Management, Planning and Production elements of the ODP Suite significantly improve the performance of print campaigns by enabling the creation of many more highly targeted versions of any page in the same cycle.
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DigitalAd Builder – the addition of digital printing to the retailer`s promotion options allows for unprecedented flexibility in producing retail promotions. The digital option enables the on demand creation of an even larger number of versioned ads, whether as an insert, a flyer, or an in-store sign, targeting specific markets and customers.
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WebAd Builder – the importance of the Web as a critical retail channel is by now undisputed. To fully leverage this opportunity, retailers must keep their Web ads in synch with the promotions created for all other advertising channels . By enabling retailers to instantly deliver content to their Web site they can significantly increase its profitability.
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StoreAd Builder – after a customer sees a promotion outside the retailer`s domain, they reach the store where materials such as flyers, coupons, posters, displays, and shelf ads must exist to reinforce the external ads and ensure that purchases follow. Stores need to use in-store advertising in order to close the promotional loop and receive their full benefit.
Cross-channel Advertising - Additional Information
For more information you can read our Four Steps on the Road to Successful Retail Promotions white paper, review the Benefits of Using Retail Promotions Software or Contact Us via phone or email.